Idea to Startup A Framework for Building Wildly Useful Startups
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Aug 2, 2023 Discover a powerful framework to evaluate the usefulness of your startup concepts. Most ventures fail due to a lack of significant impact on customers' lives. Hear lessons from past experiences, like the untapped potential of a failed dating app and the success of a GMAT training program that got students into Harvard. Explore the subjective nature of usefulness and learn to measure it effectively, ensuring your startup truly resonates with its audience.
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Usefulness Defined By Customers
- Usefulness is critical to startup success but tough to measure because customers define it, not founders.
- Founders often build things that are kind of useful but not enough to drive a thriving business.
Fear Blocks Usefulness Checks
- Fear of not being useful emotionally sabotages founders from asking if their startup truly matters.
- Entrepreneurs avoid this question because admitting a lack of usefulness hurts their self-worth.
Habit Kangaroo Startup Failure Story
- Brian's 2014 startup Habit Kangaroo aimed to help people build habits via daily emails but lacked customer interest.
- Despite efforts, most customers didn't engage deeply or spread the word, leading to shutdown.
