Idea to Startup

The Organic Growth Equation - Why People Share and How to Pick Ideas that'll Grow

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Jul 19, 2023
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ADVICE

Prioritize Organic Growth Early

  • Ensure your startup idea can grow organically early on by checking if customers will share it.
  • Organic growth is crucial; without it, your startup will struggle to gain sustainable customer flow.
INSIGHT

Organic Growth Is Planned, Not Luck

  • Organic growth isn't passive or random luck; it requires meticulous planning and orchestration.
  • Planning for organic growth should begin at the idea stage to predict and build sharing pathways.
ADVICE

Avoid Social Ads, Focus on Sharing

  • Avoid relying on social ads or influencers for early growth; these methods are often ineffective or too costly.
  • Focus on solving a problem that compels customers to share because it helps them improve their status.
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