How to Maximize Your Moments

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We're going to talk about a TV show someone has almost certainly told you about in the past 14 days. It's unlikely we'll be able to create any new moments, so we'll need to work with the ones that happen already. Over 400 startups have tested and built ideas to our program and those businesses are now collectively worth over $1 billion. Come build with us at gettekelbox.com.

Today we talk about organic growth. Your startup won't be successful if your first customers aren't compelled to tell people about how you've helped them. Luckily, organic growth is straightforward. There are ways to predict it and ideas better suited for it. We talk through an equation for organic growth and dig in on why people share.

00:34 Intro to organic growth
4:24 Why social ads won’t work
5:54 Outline of the Organic Growth Equation
7:08 Smooth Jazz
7:36 Jury Duty
9:27 Jury Duty Shareable Moments
13:49 The Organic Growth Equation deep-dive + The Crime Triangle
15:02 Problem Variables
18:53 Customer Variables
21:41 Why we share horror movies
23:18 Product Variables
25:10 Multipliers