The Probability of Organic Growth and the Crime Triangle

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Any type of growth is just a giant game of telephone where you hope that your customers can pick up the most compelling thing about your product and tell other people about it. At the heart of the organic sharing equation is oddly something called the crime triangle. For something to be shared, there needs to be a problem that's important enough that people share it. If one of those doesn't play nice, the likelihood of a share drops off a cliff.

Today we talk about organic growth. Your startup won't be successful if your first customers aren't compelled to tell people about how you've helped them. Luckily, organic growth is straightforward. There are ways to predict it and ideas better suited for it. We talk through an equation for organic growth and dig in on why people share.

00:34 Intro to organic growth
4:24 Why social ads won’t work
5:54 Outline of the Organic Growth Equation
7:08 Smooth Jazz
7:36 Jury Duty
9:27 Jury Duty Shareable Moments
13:49 The Organic Growth Equation deep-dive + The Crime Triangle
15:02 Problem Variables
18:53 Customer Variables
21:41 Why we share horror movies
23:18 Product Variables
25:10 Multipliers