How to Maximize Your Chances of Organic Spread

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There are three variables within the problem clause. Solve problems that matter, maybe counterintuitively, is too hard. People care about important problems; indifferent customers are picky customers or just not customers at all. The expense and urgency of the problem will be to frog it up the important scale. And if you can quantify it, it's going to get shared.

Today we talk about organic growth. Your startup won't be successful if your first customers aren't compelled to tell people about how you've helped them. Luckily, organic growth is straightforward. There are ways to predict it and ideas better suited for it. We talk through an equation for organic growth and dig in on why people share.

00:34 Intro to organic growth
4:24 Why social ads won’t work
5:54 Outline of the Organic Growth Equation
7:08 Smooth Jazz
7:36 Jury Duty
9:27 Jury Duty Shareable Moments
13:49 The Organic Growth Equation deep-dive + The Crime Triangle
15:02 Problem Variables
18:53 Customer Variables
21:41 Why we share horror movies
23:18 Product Variables
25:10 Multipliers