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The Organic Growth Equation - Why People Share and How to Pick Ideas that'll Grow

Idea to Startup

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The Probability of Organic Growth

Social ads no longer make financial sense for probably 95% of the companies that buy social ads. Since Apple changed their policy rules, it's nearly impossible to target any more accurately than my friend Jim when he plays darts. The way you'll grow early on is by solving a problem for a customer that helps them make a status level jump.

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