The Probability of Organic Growth

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Social ads no longer make financial sense for probably 95% of the companies that buy social ads. Since Apple changed their policy rules, it's nearly impossible to target any more accurately than my friend Jim when he plays darts. The way you'll grow early on is by solving a problem for a customer that helps them make a status level jump.

Today we talk about organic growth. Your startup won't be successful if your first customers aren't compelled to tell people about how you've helped them. Luckily, organic growth is straightforward. There are ways to predict it and ideas better suited for it. We talk through an equation for organic growth and dig in on why people share.

00:34 Intro to organic growth
4:24 Why social ads won’t work
5:54 Outline of the Organic Growth Equation
7:08 Smooth Jazz
7:36 Jury Duty
9:27 Jury Duty Shareable Moments
13:49 The Organic Growth Equation deep-dive + The Crime Triangle
15:02 Problem Variables
18:53 Customer Variables
21:41 Why we share horror movies
23:18 Product Variables
25:10 Multipliers