The Organic Growth Equation - Why People Share and How to Pick Ideas that'll Grow
Idea to Startup
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The Importance of Customer Expectations
If your customers all have the same expectations around what they want when a problem gets solved, they'll be more likely to talk about it. The last variable under customer is similarity of expectations. Of the 55 Hollywood movies that have ever earned back more than 20x their budget, 45% were horror movies.
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