The WARC Podcast

Andrew Lipsman and Marlowe Nickell discuss the importance of in-store advertising, exploring its impact on brand engagement and the concept of mental and physical availability. They delve into the effectiveness of in-store advertising through customization benefits, contextual relevance, and the evolving landscape of in-store marketing strategies. The conversation also touches on the role of retail media networks in upfront TV negotiations and the recommended strategies for brands to leverage this emerging market.

Mathilde Delhoume, Global Brand Officer at LVMH, discusses the luxury brand's role in the 2024 Paris Olympics, emphasizing the blend of heritage and modernity. She dives into luxury's pillars of craft, creativity, and culture while highlighting long-term brand desirability. Mathilde elaborates on LVMH’s unique contributions to the Games, showcasing items like custom medals and uniforms. She also explores the importance of omnichannel experiences and the role of AI in enhancing creativity. A fascinating insight into luxury and innovation awaits!

CMOs Susan Irving and Gugu Mthembu discuss judging for WARC Awards 2024, insights from Cannes Lions, leveraging brand assets for sales on Black Friday, and innovative marketing campaigns driving social change. They reflect on the Cannes experience, focusing on industry connections, AI advancements, and mentorship programs.

Julia Goldin from LEGO discusses maintaining brand essence while branching into new territories, targeting adults and women with innovative products, navigating inflation in the toy industry, leveraging tech and media for brand engagement, addressing brand safety in the digital landscape, and sticking to core marketing principles amidst technological advancements.

Alissa Hansen and Mark Holden discuss the impact of generative AI on marketing teams. They explore the motivation behind using AI, the integration of generative AI in marketing campaigns, and the importance of empowering employees with cross-skilling. The conversation also delves into the future implications of AI advancements in marketing roles and predictions for human-AI collaboration in content creation.

Christine Cook, Chief Revenue Officer at Bloomberg Media, discusses Bloomberg's growth strategy, the role of news brands in volatile times, opportunities in the subscription economy, importance of brand trust, impact of Bloomberg TV, and global expansion strategy.

Kay Hsu from Spotify and Jorge Ruiz from TikTok discuss uniting creativity and media for effective marketing. They explore adapting strategies to platforms like TikTok, leveraging context for ads on Spotify, engaging with communities for brand communication, and how younger generations seamlessly merge creative and media strategies in the digital age.

AB InBev's CMO, Marcel Marcondes, discusses creative effectiveness, iconic brand focus, consumer behavior shifts post-pandemic, simplifying the brand portfolio, embracing marketing changes, receiving awards in creative marketing, sponsorship strategies, personalized advertising, AI integration, and brand safety in marketing.

Mark Ritson, founder of Marketing Week's Mini MBA, discusses the shift in focus from creativity to marketing effectiveness, importance of strategic foundation in creativity, branding expertise, and the impact of AI and synthetic data on marketing strategies.

WARC’s Amy Rodgers talks to Harjot Singh, Global Chief Strategy Officer at McCann Worldgroup and Islam ElDessouky, Global VP Creative at Coca-Cola. Discussing the themes from the winning campaigns from the Creative Effectiveness Lions and insights from the judging room.