The WARC Podcast

In this engaging discussion, Harry Davison, Head of Marketing Science for Meta in Northern Europe, Middle East, and Africa, alongside Marketing Science Partners Konstanze Fichtner and Carl Johan Johansson Alm, share insights on the future of performance marketing. They dive into redefining marketing strategies, emphasizing the blend of brand and performance approaches. AI and privacy considerations shape their dialogue, as they highlight the need for creativity and experimentation. Their expertise illuminates the path to maximizing marketing effectiveness for both immediate and long-term outcomes.

WARC’s Asia Editor Rica Facundo and India Editor Biprorshee Das talk about three key takeaways from the latest India Spotlight on Gen Z. Discussing how India’s Gen Z view themselves, how they spend money and what luxury means to them. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Alana Wiles, Ally Financial's director of strategic media planning, discusses optimizing media reach, targeting adult Gen Z, aligning creative and media teams, shifting from linear TV to streaming platforms, and maximizing impact through strong creative ads and media choices.

Alex Brownsell, WARC Media’s head of content, and Paul Stringer, managing editor of Research & Insights talk about the Future of Measurement 2024 Report. Discussing third-party cookies, hurdles in holistic measurement, and closing the sustainability gap. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC's Lena Roland and Catherine Driscoll talk about three key takeaways from the WARC guide to performance marketing. Discussing the role of AI in media planning and buying, effective strategies, and changes in measurement. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Paul Stringer, WARC's managing editor of research and insight, and Stephanie Siew, research exeutive at WARC, talk about three key themes from the latest Industry Snapshot report on the travel and tourism industry. Discussing the impact of climate change and how worsening heatwaves are shifting people’s travel patterns, how business travel is changing, and the rise in overtourism.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s Amy Rodgers talks to Annie Smith, Head of Content - Insight and Advisory at Cannes Lions, and Mastercard’s CMO Raja Rajamannar.Discussing the State of Creativity report, including how marketers - both brand-side and agency-side - are feeling about the state of creativity within their organisations, some challenges they are facing, and looking at what programs they have internally to produce creative work that is also effective.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

In this episode, Ann Marie Kerwin, Americas Editor, and Michael Reh, Chief Data Scientist at Bera discuss how brand equity rises and falls during a brand crisis. Based on the article "How a brand crisis plays out in Red States vs. Blue States" written for the US Spotlight, "How brands can navigate this contentious political year."Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Josh Bullmore and Rachel Mercer discuss the enduring relevance of JWT's 1974 Planning Guide, highlighting its impact on marketing strategies, brand building, and advertising objectives. They explore the evolution of agency partnerships, the timeless wisdom of the guide's concepts, and the need for updated frameworks in today's complex media landscape.

WARC's SVP of Content David Tiltman, and WARC Creative's Head of Content Amy Rodgers talk about key takeaways from this year's WARC Rankings. Discussing McDonald’s and Burger King’s performance, the use of technology in highly ranked campaigns, and trends in traditional media campaigns. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.