The WARC Podcast

Exploring the concept of associative attention in marketing for increased sales. Delving into strategies for building distinctive brand assets. Understanding the significance of category entry points and enhancing brand executions through associative attention.

Exploring the challenges of balancing brand and performance marketing for startups. Insights into the conflict between immediate returns and long-term brand building. Innovative marketing strategies like free LLC giveaways and the importance of emotional resonance in marketing. Airbnb's shift towards measurable metrics and the evolving landscape of marketing.

WARC's Insight Director Aditya Kishore talks to Alex Jenkins, Editorial Director at Contagious about the key findings from the recent Radar report. Discussing attitudes towards AI, remuneration and value, and the important issues that marketers aren't thinking about.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Exploring how strong brands impact marketing effectiveness, balancing short-term marketing with long-term brand building, comparing American and European marketing practices, striking the balance between performance and branding, and connecting brand strategy across the C-Suite and company functions.

WARC’s David Tiltman talks to Amy Rodgers, Head of Content for WARC Creative about the Health of Creativity report. Discussing what percentage of creative ideas are also awarded for effectiveness, and what are some characteristics of these highly awarded ideas?Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s China Editor Jenny Chan talks to Chris Baker, founder at Totem Media. Discussing performance versus brand building, evolving TikTok strategies, and how Chinese brand can build trust globally. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s SVP Content David Tiltman talks to WARC Media’s Alex Brownsell and Celeste Huang about the latest Global Ad Trends report on sports media in the era of fragmentation. Discussing the evolving relationship between TV media and sport, the consumption of sports content on social platforms and the upcoming Paris 2024 Summer Olympics. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Experts discuss the responsibility of the media and marketing industry in managing money flow and supporting quality content. Topics include challenges in the media industry, the impact of AI-powered MFA sites on programmatic advertising, lack of transparency in walled garden spending, and the importance of supporting news and journalism.

WARC’s Cathy Taylor talks about 2024’s Super Bowl ads and how well they represented the diversity of the US. A discussion with Morgan Gregory, founder and CEO at Alltold, Walter Geer, chief creative officer, Innovation North America at VML, and Nate Swift, chief strategy officer at O'Keefe Reinhard & Paul.

WARC’s Asia editor Rica Facundo talks to L'Oréal’ Lex Bradshaw-Zanger, CDMO SAPMENA Region about L'Oréal’s approach to brand building in the era of digital. Discussing beauty tech, applying marketing fundamentals, and what we can learn from the dynamic digital landscape of APAC.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.