The WARC Podcast

In this third episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Jim DeLash, Omnichannel Marketing Director at GSK, discuss how emotional campaigns are strongly linked to effectiveness, with effective campaigns scoring higher on positive emotions such as enjoyment and involvement. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s Asia Editor Rica Facundo discusses three themes from Spikes Asia, featuring conversations from Ada Lazaro, regional marketing director of McDonalds, Yousuke Ozawa, creative director at UltraSuperNew, and Stephanie Winkler, head of CrowdDNA APAC.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

In this podcast, industry leaders Lisa De Bonis, Nick Baker, and Caroline Johnson discuss transforming business models. They explore shifts from billable hours to value-driven models, aligning marketing strategies with business goals, and the evolution of companies towards client-centricity. They also highlight the importance of leadership commitment, proving the value of marketing work, and refining strategies for success.

Discussing the financial relationship between clients and agencies affecting the effectiveness of work. Urging for a transition to a more relevant business model in the creative industry. Emphasizing the role of beliefs and values, and advocating for confidence and responsible pricing strategies. Exploring the shift to a product model for agencies and overcoming resistance towards creativity liberation in business models. Embracing optimism in facing industry challenges through AI and rapid market adaptation.

WARC’s Alex Brownsell talks to Matt Hill, director of research and planning at Thinkbox, Jackie Lyons, head of planning at Havas Media Network, and James McDonald, director of data, intelligence and forecasting at WARC. What do we mean by media? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Exploring the concept of associative attention in marketing for increased sales. Delving into strategies for building distinctive brand assets. Understanding the significance of category entry points and enhancing brand executions through associative attention.

Exploring the challenges of balancing brand and performance marketing for startups. Insights into the conflict between immediate returns and long-term brand building. Innovative marketing strategies like free LLC giveaways and the importance of emotional resonance in marketing. Airbnb's shift towards measurable metrics and the evolving landscape of marketing.

WARC's Insight Director Aditya Kishore talks to Alex Jenkins, Editorial Director at Contagious about the key findings from the recent Radar report. Discussing attitudes towards AI, remuneration and value, and the important issues that marketers aren't thinking about.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Exploring how strong brands impact marketing effectiveness, balancing short-term marketing with long-term brand building, comparing American and European marketing practices, striking the balance between performance and branding, and connecting brand strategy across the C-Suite and company functions.

WARC’s David Tiltman talks to Amy Rodgers, Head of Content for WARC Creative about the Health of Creativity report. Discussing what percentage of creative ideas are also awarded for effectiveness, and what are some characteristics of these highly awarded ideas?Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.