The WARC Podcast

Discussions on putting creativity back into effectiveness, importance of creative culture, and the cost of dull advertising. Emphasizing the need to prioritize craft, avoiding dullness in marketing, and exploring humor in advertising. Significance of culture for creative effectiveness, collaboration between teams, and taking risks in marketing for breakthrough results.

Guests Rich Kirk and Ian Murray discuss their research on signalling in media channels and its impact on advertising effectiveness. They explore the significance of media quality and the diminishing relationship between reach and impact. The podcast also covers a study on costly signalling in media, the changes in media channels and strategies since 2020, a large-scale study on media signalling in advertising, and the stability of signal strength in media planning.

WARC's Alex Brownsell and Paul Stringer talk about three key themes from 2024's Future of Media report. Discussing platform power in the era of AI, the decline of linear TV as an advertising channel, and attention measurement.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Explore the importance of balancing marketing effectiveness and efficiency, the benefits of combining brand and performance marketing, and the timeline for measuring the impact of marketing. Understand the role of marketing in driving business performance and the need for a comprehensive commercial analytics program.

WARC’s Lena Roland and Catherine Drsicoll unpack the recent WARC Spotlight on sustainability. Discussing the latest research in effective messaging, the problems with the uptake of sustainably marketed products, and how sustainability needs to be built into every facet of your business.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Discussing Heineken's Creative Ladder and fostering creativity internally. Exploring challenges of building a culture of creative effectiveness and measuring ad effectiveness. Use of marketing mix modeling and algorithms. Evaluating creativity with the Heineken ladder. Significance of pre-testing in a fast-paced culture. Importance of close relationships with agencies.

WARC's Alex Brownsell and Gregory Grudzinski unpack three key takeaways from the latest category insights report on the healthcare category. Discussing healthcare’s current outlook, how brands are responding, and what this means for retailers. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Sarah Coghlan and Fernando Desouches delve into masculinity in crisis, discussing the impact on men's health and societal norms. They highlight the need for broader definitions of masculinity and reshaping media portrayals. The conversation emphasizes building relatable content for young male audiences and promoting healthier expressions of masculinity through marketing.

Today we’re unpacking the two most important themes from the 2024 Marketer’s Toolkit for marketers in the EMEA region. WARC’s EMEA Commissioning Editor, Catherine Driscoll talks to Hugo Hensley, Head of Sports Services at Brand Finance, and Mark McGinn, Executive Director, Sustainability and Social Impact at Edelman. Discussing the power in sport sponsorship and how to build brand trust through sustainability. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Today we’re unpacking the two most important themes from the 2024 Marketer’s Toolkit for marketers in the APAC region. WARC’s Asia Editor, Rica Facundo talks to Trezelene Chan, head of sustainability, APAC, Kantar and Seema Punwani, Partner, R3. Discussing why its important to invest in local communities and how AI will shape marketing strategy in Asia. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.