The WARC Podcast Should we burn the marketing funnel?
Mar 7, 2024
Exploring the challenges of balancing brand and performance marketing for startups. Insights into the conflict between immediate returns and long-term brand building. Innovative marketing strategies like free LLC giveaways and the importance of emotional resonance in marketing. Airbnb's shift towards measurable metrics and the evolving landscape of marketing.
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Marketing Funnel Under Siege
- Traditional marketing funnel struggles as budgets shrink and demand for measurable ROI rises.
- Building brand love takes time, but quick growth pressures favor short-term performance marketing.
Brand Motions at ZenBusiness
- At ZenBusiness, traditional brand campaigns built emotional connection but did not scale customer acquisition.
- Brand-driven promotions tied to free LLC offers for specific groups drove both awareness and conversions effectively.
Add Emotion to Performance Marketing
- Infuse performance marketing offers with emotional and creative content to increase impact.
- Avoid sterile discount messages; emotional urgency enhances calls to action.