Should we burn the marketing funnel?
The WARC Podcast
00:00
Balancing Brand Building and Performance Marketing
The chapter explores the challenge of balancing brand building and performance marketing, using Airbnb's strategy shift as a reference point. It emphasizes the importance of focusing on measurable metrics like traffic, conversions, and sales to drive business outcomes. The discussion delves into the evolving landscape of marketing, emphasizing the need for customer advocacy and creative strategies to effectively drive revenue.
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