The WARC Podcast cover image

Should we burn the marketing funnel?

The WARC Podcast

00:00

Balancing Brand Building and Immediate Returns

Exploring the challenges marketers face in balancing long-term brand building strategies with the pressure for immediate returns, highlighting the conflict between building a brand over years in a fast-paced CMO environment. The chapter delves into the speaker's journey through various companies and their struggle to implement brand-building initiatives amidst the growing emphasis on performance marketing.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app