
Should we burn the marketing funnel?
The WARC Podcast
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Balancing Brand Building and Immediate Returns
Exploring the challenges marketers face in balancing long-term brand building strategies with the pressure for immediate returns, highlighting the conflict between building a brand over years in a fast-paced CMO environment. The chapter delves into the speaker's journey through various companies and their struggle to implement brand-building initiatives amidst the growing emphasis on performance marketing.
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