The WARC Podcast

The first episode in a special three-part series that looks at creative effectiveness through the lens of the winners of 2023 WARC Awards. This week, WARC’s Amy Rodgers and John Bizzell discuss brands that have used real-world solutions or products to communicate marketing messages and meet their objectives.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s David Tiltman and Alex Brownsell unpack the latest Global Ad Trends report on retail media. They discuss retail media’s ad spend numbers, which retailers are benefitting the most from this growth, and why the most exciting thing about retail media is the data.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This podcast discusses stand out cases from the Marketing Society Awards, including the Mayor of London's campaign against misogyny, Yorkshire Tea's growth success, and the fight against suicide by the Campaign Against Living Miserably. They explore challenges in the black tea market, principles of marketing for long-term growth, tackling the stigma of suicide, empowering allies against harmful attitudes towards women, and developing purpose-driven campaigns with challenging social messages.

Sue Unerman and Jake Webster discuss the changing media landscape, while Ian Whittaker makes the case for marketing as an investment. James Hurman and Amin Mrini advise on profitable scaling on digital marketplaces. Hannah Gillett highlights the importance of owned channels and an owned-first strategy.

The second of three daily episodes of the WARC Podcast from EffWorks 2023. Anna Hamill, WARC’s senior editor for brands, is joined by marketing effectiveness legends Les Binet and Peter Field to discuss the state of the industry 10 years on from their groundbreaking research study, ‘The Long and the Short of it’. Fiona Blades, President and Chief Experience Officer at MESH Experience explains the importance of owned media channels in the marketing mix. Finally, Pawan Marella, Strategy Director at Unilever and Nilam Atodaria, Global Product Director at The GOAT Agency, talk about all things retail media, social commerce and influencers. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

In this EffWorks episode, guests discuss managing price rises and planning for inflationary times, excellence in digital creative, the impact of attention problem in digital media, creating ads that fit different digital formats, the evolution and coexistence of two creative schools of advertising, and the tension between brand and performance in advertising.

Lena talks about the future of strategy with Richard Huntington from Saatchi & Saatchi and Mark Hadfield founder of Meet the 85%. They discuss the need for a research revolution and the importance of marketers exploring different realities and bringing back the essence of the real world into marketing.

This week, WARC's Ann Marie Kerwin talks about bravery in strategy with Elizabeth Paul, chief strategy officer at The Martin Agency and Tomas Gonsorcik, chief strategy officer at DDB North America. A conversation about doing breakthrough work, the power of creativity, and advising clients on how to tackle thorny issues. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Jim Stengel, Cait Lamberton, and Ken Favaro discuss the need to move beyond the 'brand vs. performance' debate in marketing. They emphasize the importance of providing value to consumers, measuring brand equity, and optimizing resource allocation using data and metrics. They introduce the FRMU model and discuss the emotional relationship consumers have with brands. The chapter also highlights the influence of the Barbie movie on Mattel's brand and stock price, and the relationship between performance marketing and brand.

This week, WARC’s Alex Brownsell is joined by Paul Stringer, our Managing Editor, Research and Insight, to unpack three key trends from WARC’s recent report, ‘The future of programmatic’. Covers programmatic in the post-cookie era, how to improve the efficiency and sustainability of the supply chain, and the spread of programmatic into emerging channels. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.