The WARC Podcast

WARC’s China Editor Jenny Chan talks to Chris Baker, founder at Totem Media. Discussing performance versus brand building, evolving TikTok strategies, and how Chinese brand can build trust globally. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s SVP Content David Tiltman talks to WARC Media’s Alex Brownsell and Celeste Huang about the latest Global Ad Trends report on sports media in the era of fragmentation. Discussing the evolving relationship between TV media and sport, the consumption of sports content on social platforms and the upcoming Paris 2024 Summer Olympics. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Experts discuss the responsibility of the media and marketing industry in managing money flow and supporting quality content. Topics include challenges in the media industry, the impact of AI-powered MFA sites on programmatic advertising, lack of transparency in walled garden spending, and the importance of supporting news and journalism.

WARC’s Cathy Taylor talks about 2024’s Super Bowl ads and how well they represented the diversity of the US. A discussion with Morgan Gregory, founder and CEO at Alltold, Walter Geer, chief creative officer, Innovation North America at VML, and Nate Swift, chief strategy officer at O'Keefe Reinhard & Paul.

WARC’s Asia editor Rica Facundo talks to L'Oréal’ Lex Bradshaw-Zanger, CDMO SAPMENA Region about L'Oréal’s approach to brand building in the era of digital. Discussing beauty tech, applying marketing fundamentals, and what we can learn from the dynamic digital landscape of APAC.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Discussions on putting creativity back into effectiveness, importance of creative culture, and the cost of dull advertising. Emphasizing the need to prioritize craft, avoiding dullness in marketing, and exploring humor in advertising. Significance of culture for creative effectiveness, collaboration between teams, and taking risks in marketing for breakthrough results.

Guests Rich Kirk and Ian Murray discuss their research on signalling in media channels and its impact on advertising effectiveness. They explore the significance of media quality and the diminishing relationship between reach and impact. The podcast also covers a study on costly signalling in media, the changes in media channels and strategies since 2020, a large-scale study on media signalling in advertising, and the stability of signal strength in media planning.

WARC's Alex Brownsell and Paul Stringer talk about three key themes from 2024's Future of Media report. Discussing platform power in the era of AI, the decline of linear TV as an advertising channel, and attention measurement.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Explore the importance of balancing marketing effectiveness and efficiency, the benefits of combining brand and performance marketing, and the timeline for measuring the impact of marketing. Understand the role of marketing in driving business performance and the need for a comprehensive commercial analytics program.

WARC’s Lena Roland and Catherine Drsicoll unpack the recent WARC Spotlight on sustainability. Discussing the latest research in effective messaging, the problems with the uptake of sustainably marketed products, and how sustainability needs to be built into every facet of your business.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.