The WARC Podcast

Topics discussed in this podcast include generative AI in media and advertising, integrity economics embracing diversity and authenticity for growth, fragmentation within mass media channels and the importance of diversity, challenges of mass personalization in advertising and the role of AI, and the role of media in climate change and emissions.

WARC's APAC editor Rica Facundo speaks to MassiveMusic’s Ralph van Dijk, director of music and brands APAC, and Aifric Lennon, director of research strategy. Discussing new formats and tactics for sonic branding in a modern marketing landscape and how to use it effectively to deliver both short- and long-term results.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Bill Duggan and Tom Triscari discuss the latest ANA Programmatic Report, covering topics such as the inefficiencies in the supply chain, the prevalence of MFA sites in non-quality inventory, building inclusion lists in programmatic advertising, and the importance of asking the right questions in contracts. They also explore the performance and challenges of private marketplace deals in programmatic advertising.

The podcast discusses the explosive growth of retail media and its impact on marketing structures. It explores the rise of retail media as a new channel of advertising, including its potential and challenges. The importance of brand strength and organizational readiness in digital commerce is highlighted. The concept of a center of excellence in digital commerce and the rise of social commerce are also explored, with insights into the partnership between Amazon and Facebook.

Today we’re summarising the biggest talking points from this year in creative effectiveness. WARC's David Tiltman and Amy Rodgers discuss the move from purpose to post-purpose, the return of humour in advertising, and a host of important new research studies. Listen to the other episodes mentioned here: Emotion in advertising and Do stronger relationships produce stronger results?

Today we’re summarising the biggest talking points from this year in media. WARC’s David Tiltman and Alex Brownsell discuss Meta’s remarkable resurgence as a force in the global ad market, the fragmentation of attention measurement, and some important new thinking on reach. Listen to the other episodes mentioned here: Global ad spend outlook 2023/24, ESOV, attention and creative effectiveness, New thinking in reach.

The podcast discusses the changing trends in strategy, including the shift towards generative AI tools and attention optimization. They explore the importance of imagination in strategy and provide examples of brands that have defied norms. The speakers critique current research practices and discuss the need for a more genuine approach. They also explore the impact of niche cultures and subcultures on branding and the need to adapt advertising approaches for different platforms.

This week WARC’s Lena Roland talks to sports marketing consultant James Williams and 5T Sports Group’s Aileen McManamon. Discussing values aligned partnerships, brands that are making sponsorship work, and advice for marketers starting out. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC’s Cathy Taylor and Ann Marie Kerwin look at how American marketers are getting started with Gen AI tools. Discussing definitions, benefits and pitfalls, and advice for getting started. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Sir Martin Sorrell, executive chairman at S4 Capital, and Rogier Bikker, managing director at Media.Monks, Greater China, discuss the China macroeconomic outlook, applications of the 'AI Industrial Revolution', and the impact on the agency remuneration model. They also explore how AI will affect different areas of the agency business model, including visualization, personalization, media planning, efficiency, and knowledge democratization. Additionally, they delve into the impact of AI on content quality and customer experience, highlighting how AI can improve the customer journey and increase the quantity and quality of content assets.