The WARC Podcast

Discussing Heineken's Creative Ladder and fostering creativity internally. Exploring challenges of building a culture of creative effectiveness and measuring ad effectiveness. Use of marketing mix modeling and algorithms. Evaluating creativity with the Heineken ladder. Significance of pre-testing in a fast-paced culture. Importance of close relationships with agencies.

WARC's Alex Brownsell and Gregory Grudzinski unpack three key takeaways from the latest category insights report on the healthcare category. Discussing healthcare’s current outlook, how brands are responding, and what this means for retailers. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Sarah Coghlan and Fernando Desouches delve into masculinity in crisis, discussing the impact on men's health and societal norms. They highlight the need for broader definitions of masculinity and reshaping media portrayals. The conversation emphasizes building relatable content for young male audiences and promoting healthier expressions of masculinity through marketing.

Today we’re unpacking the two most important themes from the 2024 Marketer’s Toolkit for marketers in the EMEA region. WARC’s EMEA Commissioning Editor, Catherine Driscoll talks to Hugo Hensley, Head of Sports Services at Brand Finance, and Mark McGinn, Executive Director, Sustainability and Social Impact at Edelman. Discussing the power in sport sponsorship and how to build brand trust through sustainability. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Today we’re unpacking the two most important themes from the 2024 Marketer’s Toolkit for marketers in the APAC region. WARC’s Asia Editor, Rica Facundo talks to Trezelene Chan, head of sustainability, APAC, Kantar and Seema Punwani, Partner, R3. Discussing why its important to invest in local communities and how AI will shape marketing strategy in Asia. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Topics discussed in this podcast include generative AI in media and advertising, integrity economics embracing diversity and authenticity for growth, fragmentation within mass media channels and the importance of diversity, challenges of mass personalization in advertising and the role of AI, and the role of media in climate change and emissions.

WARC's APAC editor Rica Facundo speaks to MassiveMusic’s Ralph van Dijk, director of music and brands APAC, and Aifric Lennon, director of research strategy. Discussing new formats and tactics for sonic branding in a modern marketing landscape and how to use it effectively to deliver both short- and long-term results.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Bill Duggan and Tom Triscari discuss the latest ANA Programmatic Report, covering topics such as the inefficiencies in the supply chain, the prevalence of MFA sites in non-quality inventory, building inclusion lists in programmatic advertising, and the importance of asking the right questions in contracts. They also explore the performance and challenges of private marketplace deals in programmatic advertising.

The podcast discusses the explosive growth of retail media and its impact on marketing structures. It explores the rise of retail media as a new channel of advertising, including its potential and challenges. The importance of brand strength and organizational readiness in digital commerce is highlighted. The concept of a center of excellence in digital commerce and the rise of social commerce are also explored, with insights into the partnership between Amazon and Facebook.

Today we’re summarising the biggest talking points from this year in creative effectiveness. WARC's David Tiltman and Amy Rodgers discuss the move from purpose to post-purpose, the return of humour in advertising, and a host of important new research studies. Listen to the other episodes mentioned here: Emotion in advertising and Do stronger relationships produce stronger results?