Summary of Key Points

The podcast episode discusses the ANA's programmatic supply chain media study, highlighting the importance of data and transparency in optimizing programmatic campaigns. It emphasizes the need for marketers to improve their understanding of programmatic and ask the right questions to their agency partners. The study reveals the prevalence of made-for-advertising (MFA) sites, which generate low-quality impressions, and suggests inclusion lists rather than exclusion lists to improve inventory quality. Additionally, the report recommends updating contracts, implementing log level data analysis, and optimizing the number of SSPs used. Proper internal staffing and pausing programmatic spend to evaluate its impact are suggested starting points for brands addressing programmatic challenges.