Bill Duggan and Tom Triscari discuss the latest ANA Programmatic Report, covering topics such as the inefficiencies in the supply chain, the prevalence of MFA sites in non-quality inventory, building inclusion lists in programmatic advertising, and the importance of asking the right questions in contracts. They also explore the performance and challenges of private marketplace deals in programmatic advertising.

Tom Triscari, CEO and founder of programmatic advisory firm Lemonade Projects, joins the podcast to discuss the economics of programmatic advertising. They explore topics such as radical transparency, the lemon market theory, fraud in programmatic advertising, MFA sites, and the contradictory behavior of advertisers.