Tom Triscari
CEO and founder of programmatic advisory firm Lemonade Projects
Best podcasts with Tom Triscari
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Dec 19, 2023 • 37min
A Deep Dive into the ANA's New Programmatic Report
Bill Duggan and Tom Triscari discuss the latest ANA Programmatic Report, covering topics such as the inefficiencies in the supply chain, the prevalence of MFA sites in non-quality inventory, building inclusion lists in programmatic advertising, and the importance of asking the right questions in contracts. They also explore the performance and challenges of private marketplace deals in programmatic advertising.
