Bill Duggan, Group EVP at the ANA, discusses the wastage of ad dollars in programmatic ad buying. Marketers could save $22 billion with more efficiency. Tips include reducing the number of websites used for advertising, balancing cost efficiency, and navigating information asymmetry in programmatic advertising.

Bill Duggan and Tom Triscari discuss the latest ANA Programmatic Report, covering topics such as the inefficiencies in the supply chain, the prevalence of MFA sites in non-quality inventory, building inclusion lists in programmatic advertising, and the importance of asking the right questions in contracts. They also explore the performance and challenges of private marketplace deals in programmatic advertising.