4min chapter

The WARC Podcast cover image

A Deep Dive into the ANA's New Programmatic Report

The WARC Podcast

CHAPTER

Importance of Asking the Right Questions and Updating Contracts in Programmatic Advertising

This chapter explores the significance of asking the right questions and interpreting answers in programmatic advertising. It highlights the need for updated contracts with media agencies and supply chain intermediaries for transparency and data access, emphasizing the importance of understanding contract clauses to avoid legal complications.

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