4min chapter

The WARC Podcast cover image

A Deep Dive into the ANA's New Programmatic Report

The WARC Podcast

CHAPTER

Exploring the Performance and Challenges of Private Marketplace Deals

Discussion on the findings of a report on programmatic advertising, highlighting the surprising discovery that private marketplace deals don't necessarily perform better than open marketplace deals due to higher levels of fraud. The speakers provide recommendations and advice for brands in navigating the programmatic landscape.

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