19min chapter

The WARC Podcast cover image

A Deep Dive into the ANA's New Programmatic Report

The WARC Podcast

CHAPTER

The Complex Programmatic Ecosystem: Research Findings and Roadblocks

The chapter explores the research findings and roadblocks encountered while analyzing the programmatic ecosystem. It discusses the inefficiencies in the supply chain, the role of intermediaries, and the concerns about ad quality and potential waste. The chapter emphasizes the need for transparency and effective management of programmatic advertising.

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