The WARC Podcast Marketer's toolkit 2024: Preparing for polarization and Masculinity in crisis in the US
Jan 11, 2024
Sarah Coghlan and Fernando Desouches delve into masculinity in crisis, discussing the impact on men's health and societal norms. They highlight the need for broader definitions of masculinity and reshaping media portrayals. The conversation emphasizes building relatable content for young male audiences and promoting healthier expressions of masculinity through marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Navigating Brand Activism and Consumer Backlash
01:51 • 16min
Changing Consumer Trust Dynamics Towards Employee Voices Over Executive Statements in Corporations
18:01 • 2min
Men and Masculinity in Crisis
20:26 • 8min
Building Relatable and Vulnerable Content for Young Male Audience
28:23 • 2min
Redefining Masculinity in Media and Society
29:59 • 12min
Exploring Toxic Masculinity and Male Vulnerability in Marketing
42:17 • 2min