Marketer's toolkit 2024: Preparing for polarization and Masculinity in crisis in the US
The WARC Podcast
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Redefining Masculinity in Media and Society
This chapter explores the changing values of men towards happiness, relationships, and well-being, emphasizing the need for accurate media representations to break stereotypes. It discusses the societal issues faced by men, including loneliness, emotional suppression, and maladaptive coping mechanisms. The conversation extends to cultural norms, global implications, mental health statistics, and the role of marketing in promoting healthier expressions of masculinity.
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