
Marketer's toolkit 2024: Preparing for polarization and Masculinity in crisis in the US
The WARC Podcast
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Men and Masculinity in Crisis
This chapter explores the crisis of masculinity in society, addressing issues such as men's health, mental health struggles, and societal norms. It discusses the impact of advertising on perpetuating stereotypes and introduces the concept of 'new macho' to reshape the portrayal of men in media. The conversation emphasizes the need for broader definitions of masculinity and the importance of providing role models and safe spaces for men to embrace alternative expressions of their identity.
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