The WARC Podcast

Today we’re summarising the biggest talking points from this year in media. WARC’s David Tiltman and Alex Brownsell discuss Meta’s remarkable resurgence as a force in the global ad market, the fragmentation of attention measurement, and some important new thinking on reach. Listen to the other episodes mentioned here: Global ad spend outlook 2023/24, ESOV, attention and creative effectiveness, New thinking in reach.

The podcast discusses the changing trends in strategy, including the shift towards generative AI tools and attention optimization. They explore the importance of imagination in strategy and provide examples of brands that have defied norms. The speakers critique current research practices and discuss the need for a more genuine approach. They also explore the impact of niche cultures and subcultures on branding and the need to adapt advertising approaches for different platforms.

This week WARC’s Lena Roland talks to sports marketing consultant James Williams and 5T Sports Group’s Aileen McManamon. Discussing values aligned partnerships, brands that are making sponsorship work, and advice for marketers starting out. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC’s Cathy Taylor and Ann Marie Kerwin look at how American marketers are getting started with Gen AI tools. Discussing definitions, benefits and pitfalls, and advice for getting started. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Sir Martin Sorrell, executive chairman at S4 Capital, and Rogier Bikker, managing director at Media.Monks, Greater China, discuss the China macroeconomic outlook, applications of the 'AI Industrial Revolution', and the impact on the agency remuneration model. They also explore how AI will affect different areas of the agency business model, including visualization, personalization, media planning, efficiency, and knowledge democratization. Additionally, they delve into the impact of AI on content quality and customer experience, highlighting how AI can improve the customer journey and increase the quantity and quality of content assets.

This week John Bizzell, WARC’s awards lead, talks to Martin Beverley, chief strategy officer at adam&eveDDB and Kate Waters, director of client strategy and planning at ITV. Discussing winning campaigns from APG Creative Strategy Awards 2023.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

In an exclusive podcast interview for WARC’s Marketer’s Toolkit, Grant McKenzie - Chief Marketing Officer, Europe and International at Asahi - talks to WARC’s Anna Hamill about sports sponsorship, media fragmentation, moving on from gender stereotypes, and the impact of climate change on the beer industry.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Jonathan Halvorson, Mondelez’s Global SVP, discusses pricing strategies in an inflationary market, the AI revolution, and brand purpose in a polarized world. They also talk about the impact of inflation on brand marketing, the AI revolution in brand marketing, sustainability challenges and initiatives, and investing in sustainable sourcing.

In an exclusive interview on The WARC Podcast, Andrea Brimmer, Ally Financial’s Chief Marketing and PR Officer, discusses brand trust during economic upheaval, the power of investing in women’s sports, piloting generative AI and much more.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The podcast discusses three interesting topics: political polarisation and the need for brands to pick a position, the impact of generative AI on staffing and brand safety, and the challenges faced by young men and the need to redefine masculinity.