Sorrell on the 2024 economy, China and AI

Sir Martin Sorrell, executive chairman at S4 Capital, and Rogier Bikker, managing director at Media.Monks, Greater China, discuss the China macroeconomic outlook, applications of the 'AI Industrial Revolution', and the impact on the agency remuneration model. They also explore how AI will affect different areas of the agency business model, including visualization, personalization, media planning, efficiency, and knowledge democratization. Additionally, they delve into the impact of AI on content quality and customer experience, highlighting how AI can improve the customer journey and increase the quantity and quality of content assets.