Sorrell on the 2024 economy, China and AI
The WARC Podcast
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Reminiscing about WOC, Admap, and the Evolution of Advertising in China
In this chapter, the hosts discuss their experiences with WOC and Admap, the evolution of technology and emotions in advertising, and their memorable road trip from Shanghai to Rotterdam promoting 'Made in China' products abroad. They also reflect on their experiences in China and the significant changes since Deng Xiaoping's opening up speech.
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