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Sorrell on the 2024 economy, China and AI

The WARC Podcast

CHAPTER

China's Economic Situation: Growth Potential and Recovery

The chapter discusses the economic situation in China, highlighting the impact of COVID, the growth potential, and the shape of the economic recovery. It emphasizes the significance of even a 2% growth in China due to its large scale and economic power, and compares the recovery to a Nike swoosh. The speakers predict a reality check in budgeting for clients and brands in the Chinese market, resulting in a Nike swoosh-shaped recovery instead of a V-shaped one.

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