The WARC Podcast

CMOs on 2024: Mondelez's Jon Halvorson on the future of CPG marketing

Nov 22, 2023
Guest
Jonathan Halvorson
Jonathan Halvorson, Mondelez’s Global SVP, discusses pricing strategies in an inflationary market, the AI revolution, and brand purpose in a polarized world. They also talk about the impact of inflation on brand marketing, the AI revolution in brand marketing, sustainability challenges and initiatives, and investing in sustainable sourcing.
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Episode notes
1
Introduction
00:00 • 2min
2
Insights from Mondelez on the Future of CPG Marketing
01:47 • 2min
3
The Impact of Inflation on Brand Marketing Strategy in the CPG Industry
03:38 • 16min
4
The AI Revolution in Brand Marketing
19:49 • 13min
5
Sustainability Challenges and Initiatives
33:12 • 3min
6
Investing in Sustainable Sourcing and Facing Dynamic Challenges
36:31 • 2min