CMOs on 2024: Mondelez's Jon Halvorson on the future of CPG marketing
The WARC Podcast
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The Impact of Inflation on Brand Marketing Strategy in the CPG Industry
This chapter discusses the challenges of inflation on brand marketing in the consumer packaged goods industry. It emphasizes the need to closely monitor pricing, invest in revenue growth management, and carefully manage costs to stay competitive. The chapter also highlights the importance of innovation, brand purpose, and digital commerce in driving growth.
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