Jonathan Halvorson
Mondelez’s Global Senior Vice-President for Consumer Experience and Digital Commerce
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Nov 22, 2023 • 39min
CMOs on 2024: Mondelez's Jon Halvorson on the future of CPG marketing
Jonathan Halvorson, Mondelez’s Global SVP, discusses pricing strategies in an inflationary market, the AI revolution, and brand purpose in a polarized world. They also talk about the impact of inflation on brand marketing, the AI revolution in brand marketing, sustainability challenges and initiatives, and investing in sustainable sourcing.
