The WARC Podcast dentsu's media trends 2024
Jan 4, 2024
Topics discussed in this podcast include generative AI in media and advertising, integrity economics embracing diversity and authenticity for growth, fragmentation within mass media channels and the importance of diversity, challenges of mass personalization in advertising and the role of AI, and the role of media in climate change and emissions.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 4min
Generative AI in Media and Advertising
03:33 • 22min
Integrity Economics: Embracing Diversity and Authenticity for Growth
25:45 • 5min
Fragmentation within Mass Media Channels and the Importance of Diversity
30:47 • 2min
Challenges of Mass Personalization in Advertising and the Role of AI
32:52 • 2min
The Role of Media in Climate Change and Emissions
34:23 • 5min