

How brands can support responsible media investment
Feb 15, 2024
Experts discuss the responsibility of the media and marketing industry in managing money flow and supporting quality content. Topics include challenges in the media industry, the impact of AI-powered MFA sites on programmatic advertising, lack of transparency in walled garden spending, and the importance of supporting news and journalism.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Addressing challenges in the media industry and the role of journalism
01:56 • 4min
The Impact of AI-Powered MFA Sites on Programmatic Advertising
06:04 • 12min
Lack of Transparency in Walled Garden Spending
17:58 • 13min
Supporting News and Journalism
31:01 • 8min