The WARC Podcast

CMO Conversations: Bloomberg Media on growing news brands in volatile times

Jul 9, 2024
Guest
Christine Cook
Christine Cook, Chief Revenue Officer at Bloomberg Media, discusses Bloomberg's growth strategy, the role of news brands in volatile times, opportunities in the subscription economy, importance of brand trust, impact of Bloomberg TV, and global expansion strategy.
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Episode notes
1
Intro
00:00 • 3min
2
Evolution of Media Industry and Future Trends
02:31 • 3min
3
Bloomberg Media's Global Expansion Strategy
05:59 • 6min
4
Monitoring Performance and Identifying Opportunities at Bloomberg Media
11:38 • 15min
5
Discussing the Importance of Brand Trust in Media Outlets Amid Volatile Times
26:42 • 4min
6
Politics, Business, and the Media Landscape
30:34 • 7min