Monitoring Performance and Identifying Opportunities at Bloomberg Media

The chapter explores how Bloomberg Media tracks and evaluates the success of their content and platforms, showcasing a thorough analysis that highlights market trends and client alignment opportunities. It highlights successful initiatives like Screen Time and Power Players, emphasizing the need to cover industry shifts such as sports stars entering investing and the growing influence of streaming in entertainment. The chapter also delves into Bloomberg Media's innovative content strategies, market expansion efforts, and adaptation to the subscription economy, focusing on engaging with audiences through various media formats.