The WARC Podcast CMO Conversations: AB InBev’s Creative Effectiveness Transformation
Jul 2, 2024
AB InBev's CMO, Marcel Marcondes, discusses creative effectiveness, iconic brand focus, consumer behavior shifts post-pandemic, simplifying the brand portfolio, embracing marketing changes, receiving awards in creative marketing, sponsorship strategies, personalized advertising, AI integration, and brand safety in marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Achievement in Beer Brands and Consumer Behavior Shifts
01:43 • 2min
Simplifying Brand Portfolio and Embracing Change in Marketing Strategies
03:47 • 6min
Evolving Creative Effectiveness and Awards in Marketing
09:32 • 6min
Brand Sponsorships in Global Celebrations and Personalized Advertising Strategies
15:35 • 8min
AI Integration and Brand Safety in Marketing
23:31 • 4min