Marcel Marcondes, Global CMO of AB InBev and award-winning marketer, delves into his role overseeing major beer brands like Stella Artois and Budweiser. He discusses the importance of creativity and consistency in driving successful marketing campaigns. Marcel highlights the innovative strategies behind Super Bowl ads and the Mega Brands Program, which enhances brand alignment with consumer behavior. He also shares insights on fostering effective partnerships with creative agencies and adapting to evolving consumer preferences in a competitive market.

AB InBev's CMO, Marcel Marcondes, discusses creative effectiveness, iconic brand focus, consumer behavior shifts post-pandemic, simplifying the brand portfolio, embracing marketing changes, receiving awards in creative marketing, sponsorship strategies, personalized advertising, AI integration, and brand safety in marketing.

Marcel Marcondes, Global CMO at AB InBev, discusses the importance of brand in driving growth. AB InBev's success with brands like Budweiser and Corona in the top 10 most valuable global beer brands. They focus on building iconic brands with global consistency and local relevance. Explore how Corona became the most valuable beer brand by combining functional and emotional elements. Learn about AB InBev's strategies for identifying new spaces for brand growth through consumer insights and their partnership with the International Olympic Committee in the non-alcoholic beer market.