The GaryVee Audio Experience Your Brand Can Be Visible, But It's Relevant? - w/ CMO Marcel Marcondes
Jul 29, 2022
In this engaging discussion, Marcel Marcondes, CMO of ABInBev and marketing expert, dives into the essence of brand relevance in today's ad landscape. He explores the challenge larger brands face in maintaining authenticity compared to smaller ones. The conversation highlights the importance of balancing reach with genuine connections, critiques the industry's attachment to traditional formats like television, and embraces new mediums such as streaming and gaming. Audiences will gain valuable insights on navigating today's marketing dynamics.
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Cannes Observations
- Cannes attendees show high energy despite global issues.
- Brands seek curated programs, balancing societal context with brand values.
Cause-Related Marketing
- Many Cannes campaigns connect to social or environmental causes.
- Authenticity is key, or brands risk appearing opportunistic.
Authenticity Challenge
- Big corporations struggle with authenticity in cause-related marketing.
- They face conflicting priorities, like profitability and social responsibility.