The GaryVee Audio Experience

Your Brand Can Be Visible, But It's Relevant? - w/ CMO Marcel Marcondes

Jul 29, 2022

In this engaging discussion, Marcel Marcondes, CMO of ABInBev and marketing expert, dives into the essence of brand relevance in today's ad landscape. He explores the challenge larger brands face in maintaining authenticity compared to smaller ones. The conversation highlights the importance of balancing reach with genuine connections, critiques the industry's attachment to traditional formats like television, and embraces new mediums such as streaming and gaming. Audiences will gain valuable insights on navigating today's marketing dynamics.

12:41

Creator website

Episode guests

Marcel Marcondes

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Episode notes

Intro

2min

Navigating Brand Authenticity in a Post-Pandemic Landscape

5min

Navigating the Shift from Visibility to Relevance in Content Creation

3min

Navigating Inertia and Embracing Change in Emerging Mediums

3min

Today's episode is our special Cannes edition of Marketing for the Now. Where I sit down with friend and amazing marketer Marcel Marcondes, CMO of ABInBev, listen as we discuss the state of the union of relevance in the Ad World. There's so much in here that I know you'll get a ton of value from. We discuss why its harder for large corporations to stay authentic vs smaller brands, why the dream scenario is reach with relevance, why the industry is struggling to give up television creative and so much more!

Enjoy! Let me know what you thought.

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