Navigating Inertia and Embracing Change in Emerging Mediums

Today's episode is our special Cannes edition of Marketing for the Now. Where I sit down with friend and amazing marketer Marcel Marcondes, CMO of ABInBev, listen as we discuss the state of the union of relevance in the Ad World. There's so much in here that I know you'll get a ton of value from. We discuss why its harder for large corporations to stay authentic vs smaller brands, why the dream scenario is reach with relevance, why the industry is struggling to give up television creative and so much more!

Enjoy! Let me know what you thought.

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