Your Brand Can Be Visible, But It's Relevant? - w/ CMO Marcel Marcondes
The GaryVee Audio Experience
Navigating the Shift from Visibility to Relevance in Content Creation
This chapter explores how the rise of streaming has transformed content production, focusing on the importance of relevance over mere visibility for brands. It critiques the industry's reluctance to adopt new media channels and emphasizes the need for creating meaningful connections with consumers.
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