The WARC Podcast

Re-uniting creativity and media

Jul 4, 2024
Guest
Kay Hsu
Guest
Jorge Ruiz
Kay Hsu from Spotify and Jorge Ruiz from TikTok discuss uniting creativity and media for effective marketing. They explore adapting strategies to platforms like TikTok, leveraging context for ads on Spotify, engaging with communities for brand communication, and how younger generations seamlessly merge creative and media strategies in the digital age.
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Episode notes
1
Intro
00:00 • 3min
2
Integrating Creativity and Media in Advertising
02:55 • 12min
3
Contextual Advertising with Pepsi on Spotify
15:21 • 5min
4
Leveraging Communities for Brand Communications
20:37 • 5min
5
Re-uniting creative and media strategy in the digital age
25:26 • 4min