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Kay Hsu
Head of creative lab at Spotify
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Jul 4, 2024 • 30min
Re-uniting creativity and media
Kay Hsu from Spotify and Jorge Ruiz from TikTok discuss uniting creativity and media for effective marketing. They explore adapting strategies to platforms like TikTok, leveraging context for ads on Spotify, engaging with communities for brand communication, and how younger generations seamlessly merge creative and media strategies in the digital age.
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AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode