5min chapter

The WARC Podcast cover image

Re-uniting creativity and media

The WARC Podcast

CHAPTER

Contextual Advertising with Pepsi on Spotify

Exploring a case study of a Pepsi ad on Spotify, focusing on the significance of recognizing moments in content to improve ad recall. The discussion emphasizes the role of context and personalized experiences in advertising, offering practical advice for brands and marketers on coherent planning across creative and media platforms.

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