

Inside the WARC Grand Prix jury room
Jul 18, 2024
CMOs Susan Irving and Gugu Mthembu discuss judging for WARC Awards 2024, insights from Cannes Lions, leveraging brand assets for sales on Black Friday, and innovative marketing campaigns driving social change. They reflect on the Cannes experience, focusing on industry connections, AI advancements, and mentorship programs.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 2min
Insights from WARC Grand Prix Jury and Analysis of Grand Prix Winners
01:54 • 2min
Leveraging Brand Assets for Sales and Brand Health on Black Friday
04:21 • 2min
Innovative Marketing Campaigns Driving Social Change
06:01 • 13min
Reflections on Cannes experience focusing on industry connections, AI advancements, and mentorship programs
19:00 • 4min