
Susan Irving
CMO at Kruger Products
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Jul 18, 2024 • 23min
Inside the WARC Grand Prix jury room
CMOs Susan Irving and Gugu Mthembu discuss judging for WARC Awards 2024, insights from Cannes Lions, leveraging brand assets for sales on Black Friday, and innovative marketing campaigns driving social change. They reflect on the Cannes experience, focusing on industry connections, AI advancements, and mentorship programs.