EventShark Podcast
EventShark Podcast is the official podcast from EventShark, where co-founders Jake Clare and Ding Zheng share their approach to creating better B2B content.The podcast is designed for marketers, sales leaders, and content creators who want to understand what works on LinkedIn and beyond. Each episode covers practical strategies, real-world examples, and conversations with B2B leaders about the power of creative, results-driven content.
Latest episodes
Jan 31, 2025 • 52min
LinkedIn Creator Economy w/ Vin Matano
What is the LinkedIn Creator Economy? How is B2B transitioning to become more influencer-focused?In Episode 3 of The EventShark TV Podcast, Vin Matano founder of Creatorbuzz joins us to discuss the current state of influencer marketing in B2B.Chapters:0:00 - Intro 1:49 - What is B2B influencer marketing? 9:02 - Creating content on LinkedIn 12:34 - LinkedIn creator economy 15:21 - B2B influencer campaigns that are crushing 18:28 - UGC in B2B 22:16 - Weirdest LinkedIn follower 23:37 - Bad example of influencer marketing 24:56 - Starting an influencer marketing campaign 25:54 - Fashion convo 29:27 - Influencers at B2B events 36:28 - Best B2B Events 39:52 - Studying B2C space 42:13 - What type of content are you excited about creating? 47:12 - How Vin got into creating content 51:23 - Outro To learn more about leveling up your B2B content visit us at: eventshark.io #Linkedin #B2B #B2BMarketing
Jan 9, 2025 • 52min
Top 10 B2B Content Predictions for 2025
What’s next for B2B content in 2025? In Episode 2 of The EventShark TV Podcast, Jake Clare & Ding Zheng dive into their top 10 B2B content predictions for 2025.Chapters:00:00 Welcome to the pod!02:07 Prediction #1 Founders go full content creator mode08:05 Prediction #2 Video isn’t a “nice to have” anymore13:01 Prediction #3 In-person content takes off17:22 Prediction #4 Collaborative content takes center stage23:35 Prediction #5 More niche content shows27:00 Bonus Prediction 29:57 Prediction #6 AI-generated video picks up mainstream late 202534:47 Prediction #7 Creative norms get smashed38:21 Prediction #8 LinkedIn’s video feed continues to gain momentum39:20 Prediction #9 Quality over quantity wins43:59 Prediction #10 Live streaming finds its place in B2B49:26 OutroTo learn more about leveling up your B2B content visit us at: eventshark.io
Dec 30, 2024 • 52min
The EventShark Story — How Ding Zheng & Jake Clare founded EventShark
Hear the story how Ding Zheng & Jake Clare met and founded EventShark...At EventShark, we are a B2B video content agency that blends B2B sales expertise with B2C creator flair to revolutionize B2B marketing—traditionally seen as dull and inefficient—into a bold, engaging, and results-driven experience. By infusing creativity and leveraging a deep understanding of go-to-market (GTM) strategies, we ensure our clients stand out, captivate their audiences, and achieve tangible business outcomes.
