EventShark Podcast Making Memorable B2B Content, Scripting with Intention and Navigating LinkedIn’s Algorithm
Jul 9, 2025
Aaron Morrissey, a LinkedIn creator with over 30 brand deals, shares his expert insights on crafting unforgettable B2B video content. The discussion covers why most B2B content fails to stick in people's minds and the necessity of strategic scripting. Morrissey highlights the recent shifts in LinkedIn's algorithm and how these changes impact creativity and audience engagement. He emphasizes the balance between reach and recall, revealing tools that can help marketers create memorable content while navigating the evolving landscape of professional networking.
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Recall Beats Reach in B2B
- Recall matters more than reach for driving business impact in B2B video content.
- Without memorable content, high reach fails to convert audience into buyers.
Script Before Shooting
- Always have a detailed video shoot plan with scripts for efficient filming.
- Scripting ensures you capture key ideas and manage limited time effectively.
AI as Video Supplement
- AI video tools help with execution speed but full AI videos lack personal brand connection.
- AI serves as a supplement, not a standalone content strategy for creators.