Making Memorable B2B Content, Scripting with Intention and Navigating LinkedIn’s Algorithm
EventShark Podcast
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Navigating LinkedIn Content Strategy
This chapter explores the complexities of content strategy on LinkedIn, focusing on the balance between maximizing reach and targeting specific audiences effectively. It highlights the evolving nature of content types that resonate with professionals, the impact of algorithm changes, and the importance of careful scripting in B2B marketing. The dialogue also delves into the role of AI in video production, discussing its potential and limitations in enhancing content creation.
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Transcript
