EventShark Podcast

Aaron Morrissey, a LinkedIn creator with over 30 brand deals, shares his expert insights on crafting unforgettable B2B video content. The discussion covers why most B2B content fails to stick in people's minds and the necessity of strategic scripting. Morrissey highlights the recent shifts in LinkedIn's algorithm and how these changes impact creativity and audience engagement. He emphasizes the balance between reach and recall, revealing tools that can help marketers create memorable content while navigating the evolving landscape of professional networking.

AI for content creation is moving FAST, so we tested the best tools in the game.From Google’s new Veo 3 model to Suno for music, to ElevenLabs for voice, we’re breaking down what works, what doesn’t, and how YOU can use AI today to level up your content, marketing, and creativity.Featuring Mason Culp, fresh out of UT’s film program and already deep in the AI trenches at EventShark, this episode covers:— The tools we actually use to make viral content— How AI saved us $$$ on video production— Real examples from brand campaigns and music videos— The biggest mistakes people make with AI— Predictions for where AI video is going nextWhether you’re a creative, a marketer, or just someone trying to keep up, this is your AI video crash course.Timecodes:0:00 Intro4:29 Brief AI History lesson7:49 Episode Agenda8:34 If you’re not using AI, you’re at a disadvantage10:15 The best AI video tools right now12:34 The best AI audio tool right now13:56 If it’s on the internet, it’s being used to train AI15:53 The best AI voice tool right now16:04 Client use case for AI voice 18:20 The best AI tools for scripting/storyboarding20:08 AI still images are a building block for AI video22:38 AI will be like the new autotune26:27 How the ‘Life of a Shark’ music video was created29:39 1st step for using AI video tools31:11 How will AI impact marketing/B2B32:23 Predictions for next few years of AI36:53 More creator x AI avatar collabs38:02 What has been your favorite AI use case? 40:02 AI and The great Hanoi rat massacre of 190242:16 Outro#ai #aivideo #marketing #podcast 

Welcome to the EventShark Podcast, where we break down what's working in B2B content, LinkedIn strategy, and building a brand with personality .In this episode, we sit down with Amanda Nielsen, B2B comedian behind Thot Leader Labs, a hilarious ecommerce merch brand built on corporate satire.We talk about how she’s grown her personal brand to 17k followers on LinkedIn, monetized her sense of humor, and stayed employed the whole time... 😅Timestamps:00:00 – Intro03:04 – How long Amanda’s been creating content on LinkedIn03:47 – Why Amanda calls herself a “LinkedIn comedian”04:44 – Gen Z enters the corporate world... and makes it weird06:06 – When Amanda first started getting funny online07:13 – The origin story of Thot Leader Labs10:00 – Amanda’s top 3 merch items12:57 – Is LinkedIn actually funny now?14:58 – Why AI-generated content can’t be funny (yet)16:22 – Amanda’s strategy for standing out on LinkedIn17:21 – The post that blew up: 100K+ likes19:26 – Why the LinkedIn video feed is… kinda cursed20:40 – Amanda’s best & worst parts of using LinkedIn23:00 – Behind the scenes of brand partnerships23:37 – Ding FaceTimes into the pod mid-recording 😂24:39 – Creating content without getting fired from your 9-529:53 – How many times has Amanda landed on “LinkedIn Lunatics”?30:57 – Why being a little polarizing helps you grow32:09 – Amanda’s advice for growing on LinkedIn in 202534:50 – Her hot take: Not everyone needs a personal brand41:35 – Blind ranking: LinkedIn vs other social platforms43:31 – Outro👕 Check out Amanda’s merch: https://thotleaderlabs.com📲 Follow Amanda: https://www.linkedin.com/in/verydemanda/ #linkedin #personalbranding #corporate 

Welcome to the EventShark TV Podcast, where we break down all things LinkedIn and ways to grow your B2B business with a content-first approach.In this episode, we sit down with Adam Robinson founder of Retention.com and RB2B, who bootstrapped to $25M ARR by going all-in on founder-led LinkedIn content.We get into:— Why most B2B content is still unwatchable— What actually works on LinkedIn in 2025— Whether Adam regrets spending $300K on his “Billion Dollar Challenge” YouTube series— The real story behind the 6sense cease & desist— And Adam trying to decode Italian brain rot memes 😂This episode is a masterclass in founder-led growth, building in public, and breaking the rules of B2B content.👇 Full timestamps0:00 Intro3:12 AI isn’t replacing your writing, it’s enhancing it6:20 Adam wants to be the best in his lane9:20 Adam’s Billion Dollar Challenge15:03 Creating art vs creating content18:40 Creating art in the B2B Sales space20:26 How to create interesting building in public content22:22 The perfect founder led strategy in 202526:53 Trying to pivot build in public to more analytical & educational approach30:28 The 6sense cease & desist story34:47 Keep RB2B or retention.com if you had to pick one?36:09 How to measure content success 40:35 Adam is product + content obsessed43:14 If LinkedIn is gone tomorrow, what would you do?46:46 Countdown Quiz 54321 Challenge50:43 Italian Brainrot52:13 Outro#linkedin #marketing #podcast

In a vibrant conversation, Mark Huber, VP of Marketing at UserEvidence, dives into the essence of bold B2B marketing. He argues for risky, community-driven approaches and explains why the influence pipeline might be overrated. Mark shares insights on the most effective content formats for LinkedIn, emphasizing more authentic, less produced visuals. He advocates for marketers to throw away traditional playbooks and focus on building personal brands through genuine connections and creative strategies. This episode is a refreshing take on changing marketing dynamics.

Everyone says, “Quit your 9-to-5 and chase the dream.”Linda Le actually did it… and hated it.In Episode 8 of The EventShark TV Podcast, we sit down with LinkedIn creator Linda Le (612K+ followers on LinkedIn) to talk about what really happens when you go full-time as a creator — and why she chose to go back to a 9-to-5.We dig into creator burnout, getting ghosted by brands, and the reality behind the “dream job” of being an influencer.But we also go deep on practical, tactical LinkedIn advice for creators:— What makes a good LinkedIn post (and what doesn’t)— The mindset shift Linda used to finally go viral— Why vulnerability is more powerful than virality— How to grow on LinkedIn without selling your soul— And why niching down might be overratedTimecodes:0:00 Intro6:07 What’s 1 LinkedIn post you almost didn’t post but are glad you did?7:19 What’s the best type of LinkedIn post?10:52 Advice for being vulnerable online12:36 What’s the most overrated advice for LinkedIn creators?13:25 The LinkedIn algorithm15:48 One thing you used to believe about LinkedIn content that you no longer do?16:45 What’s the process to write your content?18:16 Running Marathons20:58 One tool or workflow that saves your sanity?22:27 How long did it take you to “find your voice”?25:43 What was your experience going full-time as a creator?29:40 Transactional & fake relationships in content creator space30:55 Difference between W2 job & running your own business33:23 What’s 1 thing you’d tell your younger self about LinkedIn?38:12 What’s 1 thing creators should stop doing?39:17 54321 Challenge42:29 Outro#linkedin #creator #podcast

Most B2B marketers hit publish… and pray.Ross Simmonds hits publish… and gets to work.In this episode of the EventShark TV Podcast, we sit down with the king of content distribution himself—Ross Simmonds—bestselling author of Create Once, Distribute Forever and one of the sharpest minds in modern B2B marketingWe were legit blown away by the bombs he dropped in this one.Inside the episode:— Why SEO isn't dead—and how you're doing it wrong— The best distribution strategy you've never heard of— How Ross would grow a B2B brand with $0 in ad spend— Why reposting your best content is genius (not lazy)— The difference between content creators and B2B marketers—and how to bridge the gap— What B2B teams can steal from top YouTubers— Why video is still the most powerful format— How Ross uses AI + ElevenLabs to coach himself (wild workflow!)Plus: Tactical advice, spicy takes, and Ross’ exact playbook for getting more out of every video you make. Hope you enjoy!Timecodes:0:00 Intro2:00 What’s more important — creation or distribution?3:06 What’s one B2B trend that’s overhyped?4:20 Best way to redistribute video content6:58 What’s a content format for B2B brands you love?9:41 If you had to grow a B2B company with $0 paid media, what’s your first move?13:56 Would you rather be great on one channel or average on all?15:55 What’s one thing B2B marketers should stop doing tomorrow?17:50 How many times should you post the same piece of content?20:16 What’s the most-used app on your phone (besides email)?21:04 Ross’ crazy AI use case24:25 What’s one thing you do every day that makes you better at your job?26:31 What are the Youtubers doing that B2B creators are missing?28:57 B2B missing video essays33:02 What kind of content would you do with an unlimited budget?35:09 Ross’ company - Distribution.AI37:29 Ross’ SEO agency40:51 Countdown quiz43:08 LinkedIn wants more creators44:12 Day in the life videos & vlogs47:44 As a creator, you have to let go of ego48:40 Favorite piece of content to create51:55 Outro#b2bmarketing #content #linkedin

Episode 6 is here — and it’s a fun one.We sat down with B2B creator and LinkedIn ads expert Tim Davidson (aka the fruit-cutting legend) to talk all things LinkedIn, B2B content strategy, and LinkedIn advertising best practices.This episode covers:— What most marketers get wrong with LinkedIn ads— Why thought leadership ads might be your secret weapon— How to build a content engine that actually drives pipeline— Tim’s personal branding journey (and his biggest mistake)— And yeah… how he ended up in a GaryVee book without even knowing This one’s full of laughs, knowledge bombs, and some Saratoga sparkling water reviews.Timestamps: 0:00 Intro2:25 Rapid Fire Questions2:39 Worst ad trend on LinkedIn right now?4:06 Audio on or off for LinkedIn video ads?4:31 Best content to post on LinkedIn for running paid?5:08 How important is your creative for LinkedIn ads?5:44 Biggest mistake early in content?7:03 If you had $1k to spend on LinkedIn ads right now, what would you do?7:34 Best marketer of all time?8:39 Tim in Gary Vee's book11:50 Best LinkedIn creator or follow17:50 Thought leadership ads on LinkedIn21:17 30 second challenge22:50 What people get wrong with LinkedIn ads25:30 Most underrated LinkedIn ads format30:38 Importance of creative in LinkedIn ads33:10 LinkedIn organic38:03 Tim’s pipeline mistake + Ding’s solution40:19 Hot take about LinkedIn43:25 Dark social + Personal brand45:15 B2B Rizz company name48:26 Outro🦈 New episodes drop every other Wednesday — subscribe so you don’t miss the next one.#B2B #LinkedIn #B2BMarketing #LinkedInAds #MarketingPodcast #BusinessPodcast #Podcast

In this episode of The EventShark TV Podcast, we sit down with Peep Laja, CEO of Wynter, 3x founder, and host of the How to Win podcast.Peep shares his strategy for running B2B events that people actually want to attend, how to use events for brand and content activation, why more B2B companies need mascots (a.k.a. founders), and the power of brand in today’s market.We also get into the current state of blog posts and LinkedIn, raw entrepreneurial advice, and how founders can actually create work-life balance.0:00 Intro5:48 Peep’s Events & the strategy13:14 Creating a successful B2B events18:51 Using events to do content activation20:04 B2B companies need mascots & brand awareness36:41 Entrepreneurial advice39:09 Current state of blog posts & LinkedIn42:49 How to create work life balance as a business owner45:49 54321 Behind the scenes48:45 5,4,3,2,1 Challenge#linkedin #b2bmarketing #businesspodcast

In Episode 4 of The EventShark TV Podcast, we sit down with B2B sales legend ‪Scott Leese‬.Scott is a man who’s exited 12 companies, helped businesses scale from $0 to $25M, and built a following of 118K+ on LinkedIn.But Scott’s journey wasn’t always smooth. In his early 20s, he battled chronic illness, an experience that shaped his mindset and became his superpower in sales and leadership.In this episode, we dive into:✅ The power of urgency and why getting too comfortable can stall your career✅ Scott’s unfiltered approach to sales, networking, and LinkedIn’s evolution✅ The story behind Surf & Sales—his annual business-meets-adventure event in Costa Rica and PortugalIf you’re in B2B sales, marketing, or leadership, this one’s a must-listen.