EventShark Podcast

Devin Reed, a 2x Head of Content at billion-dollar startups like Gong, shares his insights on bold B2B content strategies. He argues that YouTube is an untapped goldmine for B2B marketers and emphasizes the importance of captivating visuals and in-person recordings to grab attention. Devin reflects on his wild experiences, including turning a scam into viral content and pursuing unconventional storytelling. He stresses authenticity, urges embracing risk, and advocates for sharing genuine narratives to capture today’s business audience.

With AI making everything less human, one marketing channel is becoming MORE powerful than ever: in-person events. But most companies are doing them completely wrong. What if the secret wasn't flashy booths or expensive swag, but building genuine community that turns attendees into loyal advocates?We're joined by Scott Ingram (founder of Sales Success Media, host of the Sales Success Stories podcast, and author of the book "Making Rain with Events") who breaks down:- Why events are more crucial now than ever before- How to capture testimonials, speaker content & street interviews- Creative event activations that actually drive ROI- Building community and culture through events- Pre-event, during-event & post-event content strategies- How to avoid the dreaded "pitch slap" at trade shows- Guerrilla marketing tactics for events on any budgetScott has hosted almost 200 episodes interviewing top 1% B2B sellers and runs the Sales Success Summit in Austin. His insights on turning events into revenue engines while building authentic community are game-changing for any B2B marketer or salesperson looking to stand out in 2025.Timecodes:0:00 Intro2:28 Why events should be your most important B2B revenue driver3:18 Third-party testimonials and customer superpowers at events4:00 EventShark's approach to capturing testimonials vs website videos5:07 Different types of events - conferences, road shows, customer events5:47 B2B event budget statistics6:05 Post-pandemic event recovery and current opportunities8:13 ROI differences between event types9:00 Scott's new "pitch party" sponsorship model11:30 Creative event activations and experiences over traditional booths13:37 The "pitch slap" problem and focusing on qualification first15:15 Pre-event, during-event, and post-event content strategy16:22 Top event content formats17:22 Speaker content strategy and maximizing speaker value20:06 Using content creation as prospect engagement tool21:25 Creative booth experiences22:47 During-event content challenges and FOMO opportunities24:05 Guerrilla marketing tactics without booths or sponsorships28:00 Building community culture through events29:21 Managing cliquey dynamics and welcoming new attendees34:09 The superpower theme - finding what makes you unique in sales40:00 AI's impact on events 42:24 Personal branding and reputation in the AI era43:12 The importance of taste vs execution ability44:29 Trust over likability in business relationships45:31 Outro#b2bmarketing #marketing #podcast

The EventShark Podcast covers all things B2B marketing, LinkedIn, and content. We share practical strategies and creative ideas to make B2B marketing more engaging & effective.In today’s episode, we dig into ABM (Account-Based Marketing). What is ABM? It’s targeted marketing: focusing only on the accounts (a.k.a. B2B businesses) that match your ideal customer, and not wasting resources elsewhere.We're joined by Davis Potter (CEO & Co-founder of ABM advisory firm ForgeX, and leader of a 700-person ABM community) breaks it down:- Why smart B2B teams use ABM in 2025- How content helps (original research, video, events)- Where AI fits - Dark social & community- How to choose the right accounts- What we’d do with $10K to break into a dream account- Common mistakes to avoid with ABMIf you’re a B2B marketer curious about ABM in 2025/2026, welcome to podcast episode 15!Timecodes:(0:00) - - Intro(2:36) - - The importance of ABM in B2B(3:50) - - Importance of community in Go-to-market(5:36) - - Biggest mistake people make in ABM(7:48) - - How does content play a role in ABM?(9:52) - - Common misunderstanding about thought leadership’s role in ABM(10:28) - - How is AI playing a role in ABM?(12:12) - - You have $10k to break into a target account, what would you do?(13:15) - - New EventShark hats are live now!(14:08) - - You have $10k to break into a target account, what would you do? (16:36) - - What’s a legacy B2B playbook that’s no longer good?(18:42) - - How should EventShark create a target account list?(19:52) - - PLG motions in ABM(22:02) - - Hot take on brand in ABM motions(23:42) - - Countdown Quiz(27:18) - - Outro#b2bmarketing #marketing #podcast

Most B2B (business-to-business) events are forgotten the moment the event ends, BUT what if one event could fuel months of content distribution and X multiple your event's ROI?In this episode, EventShark cofounders Jake Clare and Ding Zheng (aka the The Sales Rapper) break down their full content capture blueprint from pre-event strategy to post-event distribution. They unpack the most overlooked opportunities at conferences, user events, and happy hours like capturing customer testimonials, thought leadership videos, and running street interviews. If you want to turn your next event into a content machine, this episode gives you the playbook.Timecodes:0:00 Intro1:20 Why do podcasts fail?4:15 Being intentional with B2B events6:01 The declining ROI of traditional B2B events7:23 The Sales Rapper was early B2B event content8:59 The biggest missed opportunity at B2B events9:37 Capturing customer testimonials at conferences10:57 Types of content capture at events11:24 Using content as an experiential event activation13:05 Different types of B2B events13:34 Content strategy at massive B2B conferences16:45 Content strategy at owned or co-owned B2B small events18:01 Content strategy at user conferences20:33 Testimonials at user conferences22:20 Happy hour or side events at large B2B conferences24:21 Different content formats at events26:59 Short form content at B2B events30:13 Tragedy of the commons - street interviews34:27 Recap videos of B2B events36:17 Long form content at B2B events40:14 Documentary / BTS style content at B2B events44:54 What not to do at B2B events46:59 10x ROI street interviews47:51 Pre-planning your event content capture56:02 On camera talent59:21 Production roles1:03:18 Post event process1:05:18 Outro#marketing #eventmarketing #b2bmarketing

Aaron Morrissey, a LinkedIn creator with over 30 brand deals, shares his expert insights on crafting unforgettable B2B video content. The discussion covers why most B2B content fails to stick in people's minds and the necessity of strategic scripting. Morrissey highlights the recent shifts in LinkedIn's algorithm and how these changes impact creativity and audience engagement. He emphasizes the balance between reach and recall, revealing tools that can help marketers create memorable content while navigating the evolving landscape of professional networking.

AI for content creation is moving FAST, so we tested the best tools in the game.From Google’s new Veo 3 model to Suno for music, to ElevenLabs for voice, we’re breaking down what works, what doesn’t, and how YOU can use AI today to level up your content, marketing, and creativity.Featuring Mason Culp, fresh out of UT’s film program and already deep in the AI trenches at EventShark, this episode covers:— The tools we actually use to make viral content— How AI saved us $$$ on video production— Real examples from brand campaigns and music videos— The biggest mistakes people make with AI— Predictions for where AI video is going nextWhether you’re a creative, a marketer, or just someone trying to keep up, this is your AI video crash course.Timecodes:0:00 Intro4:29 Brief AI History lesson7:49 Episode Agenda8:34 If you’re not using AI, you’re at a disadvantage10:15 The best AI video tools right now12:34 The best AI audio tool right now13:56 If it’s on the internet, it’s being used to train AI15:53 The best AI voice tool right now16:04 Client use case for AI voice 18:20 The best AI tools for scripting/storyboarding20:08 AI still images are a building block for AI video22:38 AI will be like the new autotune26:27 How the ‘Life of a Shark’ music video was created29:39 1st step for using AI video tools31:11 How will AI impact marketing/B2B32:23 Predictions for next few years of AI36:53 More creator x AI avatar collabs38:02 What has been your favorite AI use case? 40:02 AI and The great Hanoi rat massacre of 190242:16 Outro#ai #aivideo #marketing #podcast 

Welcome to the EventShark Podcast, where we break down what's working in B2B content, LinkedIn strategy, and building a brand with personality .In this episode, we sit down with Amanda Nielsen, B2B comedian behind Thot Leader Labs, a hilarious ecommerce merch brand built on corporate satire.We talk about how she’s grown her personal brand to 17k followers on LinkedIn, monetized her sense of humor, and stayed employed the whole time... 😅Timestamps:00:00 – Intro03:04 – How long Amanda’s been creating content on LinkedIn03:47 – Why Amanda calls herself a “LinkedIn comedian”04:44 – Gen Z enters the corporate world... and makes it weird06:06 – When Amanda first started getting funny online07:13 – The origin story of Thot Leader Labs10:00 – Amanda’s top 3 merch items12:57 – Is LinkedIn actually funny now?14:58 – Why AI-generated content can’t be funny (yet)16:22 – Amanda’s strategy for standing out on LinkedIn17:21 – The post that blew up: 100K+ likes19:26 – Why the LinkedIn video feed is… kinda cursed20:40 – Amanda’s best & worst parts of using LinkedIn23:00 – Behind the scenes of brand partnerships23:37 – Ding FaceTimes into the pod mid-recording 😂24:39 – Creating content without getting fired from your 9-529:53 – How many times has Amanda landed on “LinkedIn Lunatics”?30:57 – Why being a little polarizing helps you grow32:09 – Amanda’s advice for growing on LinkedIn in 202534:50 – Her hot take: Not everyone needs a personal brand41:35 – Blind ranking: LinkedIn vs other social platforms43:31 – Outro👕 Check out Amanda’s merch: https://thotleaderlabs.com📲 Follow Amanda: https://www.linkedin.com/in/verydemanda/ #linkedin #personalbranding #corporate 

Welcome to the EventShark TV Podcast, where we break down all things LinkedIn and ways to grow your B2B business with a content-first approach.In this episode, we sit down with Adam Robinson founder of Retention.com and RB2B, who bootstrapped to $25M ARR by going all-in on founder-led LinkedIn content.We get into:— Why most B2B content is still unwatchable— What actually works on LinkedIn in 2025— Whether Adam regrets spending $300K on his “Billion Dollar Challenge” YouTube series— The real story behind the 6sense cease & desist— And Adam trying to decode Italian brain rot memes 😂This episode is a masterclass in founder-led growth, building in public, and breaking the rules of B2B content.👇 Full timestamps0:00 Intro3:12 AI isn’t replacing your writing, it’s enhancing it6:20 Adam wants to be the best in his lane9:20 Adam’s Billion Dollar Challenge15:03 Creating art vs creating content18:40 Creating art in the B2B Sales space20:26 How to create interesting building in public content22:22 The perfect founder led strategy in 202526:53 Trying to pivot build in public to more analytical & educational approach30:28 The 6sense cease & desist story34:47 Keep RB2B or retention.com if you had to pick one?36:09 How to measure content success 40:35 Adam is product + content obsessed43:14 If LinkedIn is gone tomorrow, what would you do?46:46 Countdown Quiz 54321 Challenge50:43 Italian Brainrot52:13 Outro#linkedin #marketing #podcast

In a vibrant conversation, Mark Huber, VP of Marketing at UserEvidence, dives into the essence of bold B2B marketing. He argues for risky, community-driven approaches and explains why the influence pipeline might be overrated. Mark shares insights on the most effective content formats for LinkedIn, emphasizing more authentic, less produced visuals. He advocates for marketers to throw away traditional playbooks and focus on building personal brands through genuine connections and creative strategies. This episode is a refreshing take on changing marketing dynamics.

Everyone says, “Quit your 9-to-5 and chase the dream.”Linda Le actually did it… and hated it.In Episode 8 of The EventShark TV Podcast, we sit down with LinkedIn creator Linda Le (612K+ followers on LinkedIn) to talk about what really happens when you go full-time as a creator — and why she chose to go back to a 9-to-5.We dig into creator burnout, getting ghosted by brands, and the reality behind the “dream job” of being an influencer.But we also go deep on practical, tactical LinkedIn advice for creators:— What makes a good LinkedIn post (and what doesn’t)— The mindset shift Linda used to finally go viral— Why vulnerability is more powerful than virality— How to grow on LinkedIn without selling your soul— And why niching down might be overratedTimecodes:0:00 Intro6:07 What’s 1 LinkedIn post you almost didn’t post but are glad you did?7:19 What’s the best type of LinkedIn post?10:52 Advice for being vulnerable online12:36 What’s the most overrated advice for LinkedIn creators?13:25 The LinkedIn algorithm15:48 One thing you used to believe about LinkedIn content that you no longer do?16:45 What’s the process to write your content?18:16 Running Marathons20:58 One tool or workflow that saves your sanity?22:27 How long did it take you to “find your voice”?25:43 What was your experience going full-time as a creator?29:40 Transactional & fake relationships in content creator space30:55 Difference between W2 job & running your own business33:23 What’s 1 thing you’d tell your younger self about LinkedIn?38:12 What’s 1 thing creators should stop doing?39:17 54321 Challenge42:29 Outro#linkedin #creator #podcast