AI for Content Creation: How We Use AI at Our B2B Video Agency

AI for content creation is moving FAST, so we tested the best tools in the game.

From Google’s new Veo 3 model to Suno for music, to ElevenLabs for voice, we’re breaking down what works, what doesn’t, and how YOU can use AI today to level up your content, marketing, and creativity.

Featuring Mason Culp, fresh out of UT’s film program and already deep in the AI trenches at EventShark, this episode covers:

— The tools we actually use to make viral content
— How AI saved us $$$ on video production
— Real examples from brand campaigns and music videos
— The biggest mistakes people make with AI
— Predictions for where AI video is going next

Whether you’re a creative, a marketer, or just someone trying to keep up, this is your AI video crash course.

Timecodes:
0:00 Intro
4:29 Brief AI History lesson
7:49 Episode Agenda
8:34 If you’re not using AI, you’re at a disadvantage
10:15 The best AI video tools right now
12:34 The best AI audio tool right now
13:56 If it’s on the internet, it’s being used to train AI
15:53 The best AI voice tool right now
16:04 Client use case for AI voice 
18:20 The best AI tools for scripting/storyboarding
20:08 AI still images are a building block for AI video
22:38 AI will be like the new autotune
26:27 How the ‘Life of a Shark’ music video was created
29:39 1st step for using AI video tools
31:11 How will AI impact marketing/B2B
32:23 Predictions for next few years of AI
36:53 More creator x AI avatar collabs
38:02 What has been your favorite AI use case? 
40:02 AI and The great Hanoi rat massacre of 1902
42:16 Outro

#ai #aivideo #marketing #podcast