Most B2B (business-to-business) events are forgotten the moment the event ends, BUT what if one event could fuel months of content distribution and X multiple your event's ROI?

In this episode, EventShark cofounders Jake Clare and Ding Zheng (aka the The Sales Rapper) break down their full content capture blueprint from pre-event strategy to post-event distribution.

They unpack the most overlooked opportunities at conferences, user events, and happy hours like capturing customer testimonials, thought leadership videos, and running street interviews. If you want to turn your next event into a content machine, this episode gives you the playbook.

Timecodes:
0:00 Intro
1:20 Why do podcasts fail?
4:15 Being intentional with B2B events
6:01 The declining ROI of traditional B2B events
7:23 The Sales Rapper was early B2B event content
8:59 The biggest missed opportunity at B2B events
9:37 Capturing customer testimonials at conferences
10:57 Types of content capture at events
11:24 Using content as an experiential event activation
13:05 Different types of B2B events
13:34 Content strategy at massive B2B conferences
16:45 Content strategy at owned or co-owned B2B small events
18:01 Content strategy at user conferences
20:33 Testimonials at user conferences
22:20 Happy hour or side events at large B2B conferences
24:21 Different content formats at events
26:59 Short form content at B2B events
30:13 Tragedy of the commons - street interviews
34:27 Recap videos of B2B events
36:17 Long form content at B2B events
40:14 Documentary / BTS style content at B2B events
44:54 What not to do at B2B events
46:59 10x ROI street interviews
47:51 Pre-planning your event content capture
56:02 On camera talent
59:21 Production roles
1:03:18 Post event process
1:05:18 Outro

#marketing #eventmarketing #b2bmarketing

Everything you need to know shooting content at your next B2B event | EventShark Podcast Ep. 14